Support for journalists and media, solidarity campaigns, European awards, and TikTok launch: BAJ yearly closure
Despite working in exile and being labeled as “extremist” by the Belarusian regime, BAJ initiated a high-profile solidarity action last year, continued to provide comprehensive assistance to journalists and editors and, backed by the European Federation of Journalists, resumed the Free Word Award. This is just a short list of what has been achieved.
It’s time to review the year.
In this “mad, mad, mad, mad world” of war and conflict, the work of BAJ has intensified
The year began with the regime declaring BAJ an “extremist formation.” Importantly, the association was the first human rights organization to receive such a status. The KGB made the decision extrajudicially on February 28. It wasn’t a surprise for us.
BAJ deputy chair Barys Haretski stressed that the criminalization of the journalists’ organization naturally worsens the working conditions of media workers. It is an act of intimidation and limits their rights and opportunities.
BAJ chairman Andrei Bastunets emphasizes that Belarus is one of the world’s top three countries with the highest number of imprisoned journalists, as reported by Reporters Without Borders. Following China, Belarus has the highest number of female journalists behind bars – 10. Belarusians handed down three of the six most severe sentences for women journalists in the world. Maryna Zolatava and Ludmila Chekina received a 12-year sentence, and Valeria Kastsiuhova was sentenced to 10 years in prison.
“We supported our colleagues in every possible way,” emphasized the head of the association of journalists. “This included conducting a global solidarity campaign.”
He refers to the Solidarity Marathon for Imprisoned Journalists. The action started in Vilnius and took place on almost all continents. Within a year, about 30 countries joined it. The latest report came from Canada, where representatives of IFEX, a global network to protect and promote freedom of expression, joined the marathon.
“We received the sharpest message from Hollywood,” said the organizer of this movement. Thanks to him, the marathon continues. “Ernie Barbarash, a US director, joined the solidarity action in support of Homel journalist Larysa Schyrakova.”
Even in faraway Australia, the local Media, Entertainment, and Arts Alliance adopted a resolution supporting the action and demanding the release of the journalists. Reporters Without Borders joined the Solidarity Marathon most widely, launching the campaign in 12 countries.
“We continue our human rights activities. Although some of the focus of our work has changed,” Andrei Bastunets says. “International structures widely support our activities. During the recent meeting of the European Parliament delegation on relations with Belarus, the issue of the state of the media sector was discussed. We also actively cooperate with the European Federation of Journalists. BAJ received the Eastern Partnership Civil Society Forum Award in November 2023.”
The Mirror Game. TikTok launch. Peer support campaigns
BAJ’s outreach is transparent and measurable through our website and social media. By the way, BAJ was forced to move to the baj.media domain this year. This was a precautionary measure, as we were threatened with the seizure of the domain name baj.by by the Belarusian authorities. Immediately after we published our position on holding the Internet Governance Forum, the authorities began to take active steps in this direction. Realizing the danger, the website of the Belarusian Association of Journalists was moved to a new international domain.
“At the same time, we fought against the blocking of mirror sites by the Belarusian regime and Roskomnadzor,” says Barys Haretski. “As soon as we were blocked in Belarus, we immediately bought another domain name. Due to restrictions in Russia, our position in Google search results has been lowered, but there are some great trends that I won’t reveal so as not to give information to our enemies.”
A few words about our audience, who have also been facing some challenging times. According to our survey, many readers feel fatigued or burnt out by bad news. Exiled journalists often face several challenges, including being unable to meet with family and friends, dealing with psychological distress, and having to learn a new language and find work in their field.
“Thanks to this research, we have identified two distinct audience segments,” says the BAJ deputy chairman. “One group consists of mature media professionals, while the other is made up of readers aged 20–25. We launched a TikTok channel to reach a younger audience. We repackage important information for them. It’s one thing to create a text, but you also need to deliver it to the reader in an appealing way. So we now have a well-staffed SMM department working with Instagram, Facebook, and Telegram.”
We have all the reasons to be optimistic about social media. However, TikTok is by far showing the most progress.
“The TikTok launch was a significant moment for BAJ as a brand,” says Katsiaryna Vasilionak, host of BAJ TikTok. “In the first six months, we reached over half a million views, despite the niche topic and content exclusively in Belarusian. It’s nice when Belarusians come up to me on the street and say, ‘I know you, you’re from BAJ, I saw you on TikTok.’ It means we successfully conveyed the message to the audience. Most of our views come from Belarus.
Readers may also have noticed that there are many more unique publications on the site. It is also an attempt to strengthen BAJ’s outreach campaign. We cover the issues and challenges that journalists encounter, including some absurd situations. Someone can not take their car out of Ukraine, someone has difficulties in obtaining a residence permit.
Barys Haretski states that the BAJ participated in and supported fundraising campaigns for journalists in need. Specifically, the organization supported Yulia Tyalpuk after she was injured in an accident in Bialystok. “We managed to raise 16,000 zlotys. She’s undergoing treatment now.”
This year, we successfully raised funds for our colleagues Yury Nestsiarenka, Hennadz Veratynski, Siarhei Satsuk, and Leanid Sudalenka.
BAJ actively supported and promoted the “We Care!” solidarity marathon, the most high-profile campaign of the summer. Joint efforts have collected over 574,000 euros. It was a clear success for the democratic forces and the media.
Lastly, Lithuania hosted an annual international soccer tournament for journalists, which has become a tradition during peacetime and continues to this day. It was attended by teams from Ukraine, Poland, Latvia, Georgia, Armenia, and Hungary, as well as from Vilnius and Kaunas. Belarusians held forth place!
“The number of people requesting attorneys’ services is decreasing”
Human rights work remains one of BAJ’s core activities. This direction has undergone a great deal of change.
— “Now, with Leanid Sudalenka back at work, there are representatives in all regions,” emphasizes Aleh Ahejeu, BAJ deputy chairman. Ahejeu was recognized this year as Human Rights Defender of the Year. “However, the number of people requesting attorneys’ services is decreasing. Previously, the focus was on providing legal assistance. However, there has been an increase in requests from individuals outside of Belarus. It’s a lot of work.”
At the same time, the international track needs more attention. The Council of Europe refused to have any contact with the Belarusian regime and instead directed its resources towards democratic forces and civil society. This included two important events in Strasbourg and Warsaw, which were attended by BAJ representatives.
“Of course, repression doesn’t get any less intense. We’re seeing a plateau of sorts. Some media workers are released, while others are detained. The number of imprisoned journalists is not decreasing significantly,” Aleh Ahejeu recalls. “It is evident that repression is not abating, and the regime does not have the resources to aggravate the situation.”
Seeking quality and experimentation
Educational outreach is equally important and has always been considered BAJ’s trump card. The webinars and workshops haven’t stopped. And they enjoy great interest.
“It was a year of quality and experimentation,” the responsible managers stated. “We counted the total number of event participants, which turned out to be 348 people. It’s like in our best years. That is, there are fewer events but more participants.”
The association staff noticed that approximately one-third of the attendees were new to the profession or planning to enter the field. Educational courses are increasingly attended not only by journalists but also by media activists and human rights defenders.
The long-term course of fact-checking reflects well the demands of the times. At least 28 people attended the workshops.
“It is especially noteworthy that Ukrainian partners and organizations continue to work with us. This shows confidence in BAJ,” added those in charge of educational activities.
A request has been made for offline events, but it now requires more resources due to refunds for travel and accommodation fees.
The revival of the Free Word contest under the auspices of the European Federation of Journalists was a bright and symbolic event. In September 2023 Belarusian journalists from different countries attended the award ceremony in Vilnius. Just like in the good old days.
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BELARUS 2022 – 2023. HUMAN RIGHTS. CIVIL SOCIETY. MASS MEDIA