EFJ online seminar “Trust in media: Audience Engagement & Artificial Intelligence” (25–26 March)

You can already reg­is­ter for the work­shops. Click here to reg­is­ter for Day 1, click here to reg­is­ter for Day 2. Below, you find the draft agen­da for both days and sug­ges­tions for pre­lim­i­nary read­ings on the top­ics.

AGENDA

Day 1 – Thursday, 25 March 2021

13:00 – 13:15 Intro­duc­tion

Mogens Blich­er Bjer­regård, EFJ Pres­i­dent

Renate Schroed­er, EFJ Direc­tor

13:15- 14:15: How to regain trust and improve audi­ence engage­ment

How can the media regain trust and improve audi­ence engage­ment in an age of infor­ma­tion over­load and dis­in­for­ma­tion? Has Covid 19 exac­er­bat­ed the prob­lem or pro­vid­ed us the oppor­tu­ni­ty? How can PSM and jour­nal­ists help and engage audi­ences to nav­i­gate the mine­field of ‘fake news’. Do our audi­ences need more media lit­er­a­cy?

Jonas Jun­gar, Edi­tor-in-chief, YLE

Wiebke Loosen, Senior Researcher, Hans Bre­dow Insti­tute 

Shirish Kulka­rni, Jour­nal­ist and Researcher, Clw­st­wr

Cédric Motte, Direc­tor of Dig­i­tal Prod­ucts and Edi­to­r­i­al Devel­op­ment, Cen­tre France Group

Mod­er­a­tor: Maja Sev­er, Pres­i­dent, Croa­t­ian Trade Union of Jour­nal­ists

14:15 – 14:50 Deep-dive

Par­tic­i­pants will choose to join in with one of the speak­ers (above) and have a deep­er con­ver­sa­tion and dis­cus­sion. 

Day 2 – Friday, 26 March 2021

13:00 – 13:05 Recap and intro­duc­tion

Yuk Lan Wong, EFJ pol­i­cy and project offi­cer

13:15 – 14:15 Inno­va­tions in the news­rooms – con­verg­ing media & arti­fi­cial intel­li­gence

What are the key trends and the impacts on the work of jour­nal­ists? How to ensure decent work­ing con­di­tions and avoid burnout and brain drain? Is it eth­i­cal to use algo­rithms to feed “per­son­al-inter­est” news to the audi­ence? Did the pan­dem­ic make news­rooms more cre­ative? 

Andreas Mar­ck­mann Andreassen, Dig­i­tal Edi­tor and Head of News, Jour­nal­is­ten

Alber­to Rab­bachin, Pro­gramme Offi­cer, Euro­pean Com­mis­sion

Jarno M. Kope­nen, Head of AI and Per­son­al­i­sa­tion, YLE

Stephen Fozard, Project Direc­tor, Glob­al Alliance for Media Inno­va­tion (GAMI); WAN-IFRA

Mod­er­a­tor: Susan­na Sjöst­edt, Head of For­eign News, Swedish sec­tion, YLE

14:15 – 14:45 Deep-dive

Par­tic­i­pants will choose to join in with one of the speak­ers (above) and have a deep­er con­ver­sa­tion and dis­cus­sion. 

14:45 – 15:15 Wrap-up and clos­ing

*Time zone – CET

TOPIC RELATED READINGS 

• What we think we know and what we want to know: per­spec­tives on trust in news in a chang­ing world
  Dr Ben­jamin Toff, Sum­i­tra Badri­nathan, Dr Cami­la Mont’Alverne, Dr Amy Ross Arguedas, Dr Richard Fletch­er, Prof. Ras­mus Kleis Nielsen, Reuters Insti­tute

• The biggest chal­lenge fac­ing jour­nal­ism: A lack of trust
  Kather­ine Fink, Jour­nal­ism

• The lack of trust in news can­not be fixed by the media alone (but we must at least try)
  Jacob Granger, Journalism.co.uk

• Top experts pub­lish 250 rec­om­men­da­tions for fight­ing the ‘info­dem­ic’ on social plat­tforms
  Marcela Kuno­va, Journalism.co.uk

• Lucy Kueng, senior research asso­ciate at RISJ, on lead­ing dig­i­tal trans­for­ma­tion in an age of dis­rup­tion
  Jacob Granger, Journalism.co.uk

• How do audi­ences real­ly ‘engage’ with news? 
  Jacob L. Nel­son, Colum­bia Jour­nal­ism Review

• The next media regime: The pur­suit of ‘audi­ence engage­ment’ in jour­nal­ism 
  Jacob L. Nel­son, Jour­nal­ism

• Where does jour­nal­ism belong in an AI-pow­ered news ecosys­tem?
  Jarno M. Kopo­nen, Journalism.co.uk

• Arti­fi­cial intel­li­gence in the audio­vi­su­al sec­tor
  Cap­pel­lo, M. (ed.), Euro­pean Audio­vi­su­al Obser­va­to­ry

• Jour­nal­ism, Media, and Tech­nol­o­gy Trends and Pre­dic­tions 2021
  New­man, N., Reuters Insti­tute

• Media Coun­cils and Self-Reg­u­la­tion in the Emerg­ing Era of News Automa­tion
  Hap­pa­nen, L., Coun­cil for Mass Media in Fin­land

• Press Release YLE on Voit­to Robot Assis­tant

• YLE State­ment on News Automa­tion and Per­son­al­i­sa­tion

• A robot wrote this arti­cle. Are you scared yet, Human?
  The Guardian

This sem­i­nar is part of a two-year project “Trust in Jour­nal­ism” launched by the EFJ and is co-fund­ed by the Euro­pean Com­mis­sion (DG EMPL). It is organ­ised in coop­er­a­tion with the Finnish Jour­nal­ists’ Union.